outset.io: lead gen and strategy

I teamed up with Outset to bring their first big content marketing play to life, turning their goals and resources into a strategy that actually worked. From writing a flagship lead gen piece to crafting LinkedIn copy their execs were excited to share, I made sure the content didn’t just sit there. Because the best content in the world won’t work if no one reads it! It’s a great example of how I help scrappy, early-stage teams punch above their weight with content that drives results. They liked it so much, we teamed up again to bring another lead gen piece to life!

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